Campaign Design
A campaign that provides stories of hope and inspiration while encouraging people to help communities affected by COVID-19
On the first week of the Enhanced Community Quarantine (ECQ) in the Philippines, Limitless Lab worked with Ben&Ben, Team Energy Foundation, YSEALI Philippines, and other partners for Puhon!, an initiative that brings people together to combat COVID-19 in the Philippines through an Online Fundraising Concert by Ben&Ben. The project raised PHP 4.3 million for personal protective equipment and testing kits for frontliners and food packages for communities in need.
On March 27, more than 160,000 people watched live the Puhon! Online Fundraising Concert by Ben&Ben, helping the project raise more than PHP 4.2 million.
We helped out in designing the branding and user experience for the Puhon! (www.puhon.ph) website, a platform with stories of hope in the time of COVID-19 as well as messages of support by different artists.
On March 27, more than 160,000 people watched the Puhon! Online Fundraising Concert by Ben&Ben.