Campaign Design, Toolkit Design
A nationwide campaign that hopes to normalize COVID-19 protocols and safety guidelines using design thinking and nudge theory
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Led by alumni of the Young Southeast Asian Leaders Initiative (YSEALI), we launched Adapt PH in July 2020. It includes a toolkit series designed to help Filipinos observe safety and security guidelines in the New Normal. In total, we have engaged with over 240 LGUs from Luzon, Visayas, and Mindanao.
To date, the website has had 8,000 site visits while the Facebook page has had 214k user reach. In total, we have engaged with over 240 LGUs from Luzon, Visayas, and Mindanao.
We identified five key stakeholders most vulnerable during the pandemic: local government units, public markets, public utility vehicles, schools, and micro, small, and medium enterprises.
These channels served as a platform for bits of content and information from the toolkits. To date, the website has had 8,000 site visits, while the Facebook page has had 214k user reach.
We put up nudge posters in public places and produced the Adapt PH jingle for markets and barangays.
The toolkits were also translated into three local languages to reach more Filipinos.
This contains all the open-source knowledge products and communication materials.
hello@limitlesslab.org
5th floor, RFM Corporate Center, Pioneer St, Mandaluyong City, Philippines
