Customized Workshop
A capacity-building workshop for Bangsamoro women entrepreneurs, teaching women how to brand and sell their products online.
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The pandemic has greatly impacted micro-businesses all over the Philippines, especially women-led businesses in the Philippines. The ACCELERATE project tapped Limitless Lab to provide branding and marketing workshops to Moro women entrepreneurs.
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“Nang dahil sa workshop naiintindihan at natutunan namin ang ibig sabihin ng branding…sa pamamagitan nito medyo umangat at malayo ang narating ng aming produkto, ang totoo nyan hindi lang sa local market nabebenta kundi maging sa abroad.” - Omaira Wahab Abdullah-Tangurak, WOW-Kidama
The team conducted in-depth interviews with different Moro businesswomen, which showed the team their paint points in marketing and branding.
On top of teaching participants about the basics of online marketing, packaging, branding, and social media marketing, each component had a hands-on activity. Participants answered these activities individually and some as a group, which answered their fear of facing new technology on their own.
hello@limitlesslab.org
5th floor, RFM Corporate Center, Pioneer St, Mandaluyong City, Philippines
