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Design sprints for ease of doing business


From ranking in the 99th spot in 2017 to the 113th spot in 2018, the Philippines continuous to slide down in the World Bank ranking for Ease of Doing Business.

Starting a business legally in the Philippines remains a struggle and pain for many aspiring entrepreneurs.

The Department of Trade and Industry, in partnership with the New Zealand Embassy, conducted a series of design sprints to redesign the business registration process in the Philippines. 


Our founder and CEO, Joie Cruz, volunteered to be part of the first design sprint for Project One, which involves the creation of a local government wikipedia for business registration in the Philippines. As part of the sprint, we helped with the empathy work, UX/UI design, multimedia design, and user testing for the Project One Portal.


After the sprint, we were also part of the iteration workshops conducted to improve the online portal. Together with other volunteer sprint members and key DTI officials, the project one portal was launched last August 2018 at the DTI 6th Regional Competitiveness Summit. The portal can be accessed via www.projectone.ph

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