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Designing a business registration startup


Realizing the struggles of Filipino entrepreneurs with business registration and business permit renewal, MyOffice tapped us to help design and create a new startup company called Permitly. Permitly offers business registration and renewal services to businesses, professionals, freelancers, and entrepreneurs.

MyOffice is the first ever virtual office solution in the Philippines since 2004.

Through online application, Permitly can easily assess the needs of business registrants and provide them with not only business registration, but also with virtual office and business coaching services.


Using the design thinking methodology, we conducted a full package business design for Permitly, comprising of design research, brand design, UX/UI design, and campaign design.

Permitly is now operational, helping businesses and entrepreneurs to easily register their new ventures.



In collaboration with StartupPH Training, we conducted the user research, creation of personas, and customer journey mapping, and creation of site maps for Permitly. We also helped the Permitly team come up with business models and pricing strategies fit for the mission and brand values that it envisions.


After our research, we also designed the branding guidelines and strategies for Permitly – positioning it as an authentic, professional yet dynamic, and results-oriented brand.

This includes the look and feel, mood boards, typography, style guides, icon sets, and photography and illustration for the Permitly brand and website.



We translated our research and journey maps into user interface (UI) prototypes and site wireframes. We designed the digital home of Permitly to be an easy-to-use and straightforward for business registrants. Limitless Lab also handled the web implementation of the wireframe designs, as well as the creation of the Permitly social media accounts.

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